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The University of Sydney
New South Wales (NSW), Australia (on-site)
10 days ago
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The University of Sydney
New South Wales (NSW), Australia (on-site)
10 days ago


  • Full time, continuing role
  • Support the end-to-end development and distribution of email and SMS communications in support of student recruitment outcomes for Sydney Future Students, the University of Sydney
  • Base Salary $104K + 17% superannuation 

About the opportunity 

Sydney Future Students is in a period of exciting and significant alignment in services towards the University’s student recruitment plan and strategies across faculties and schools. We have created a new position in our Lead, Nurture and Conversion team to help build on our success and strengthen our offering for the future. 

The Lead Nurture and Conversion Coordinator will assist the Manager, Lead Nurture and Conversion in implementing the Sydney Future Students strategy to deliver on both domestic and international markets. Working with the Manager, Director of Faculty Partnerships and Recruitment Services, and the senior leadership team to design and implement a consistent direct email and SMS approach, this role will help provide a seamless journey for future students. 

The ideal candidate for this role will possess excellent communication skills, understand audience segmentation, and have a history of running successful customer/prospective student conversion-focused campaigns. Proficiency in stakeholder management and a commitment to client satisfaction are essential to coordinate asset creation and writing for direct communications that aligns with stakeholder expectations. Your ability to transform briefs into compelling emails and SMS communications, create impactful campaigns, and align communication strategies with organisational objectives will be the key component of your role. 

Join our team and use your copywriting and design abilities to implement direct messaging strategies that help us increase student recruitment outcomes for the University of Sydney. As a key member of the team, you will execute email and SMS campaigns, support customer journey mapping, and utilise campaign software to ensure prospective students receive relevant information at the appropriate times in their journey. You will work closely with the Manager and other student recruitment stakeholders to develop and deliver an annual, large-scale direct communications plan, lead nurture, and conversion schedule. This is an excellent career opportunity to join a focused and dynamic team of professionals and contribute to the success of Sydney Future Students. 

 About you 

  • experience implementing lead nurture and conversion email and SMS campaigns, and experience working with CRM platforms and campaign software, including Campaign Monitor and Mailchimp
  • direct email and SMS communications experience and ability to write and develop compelling copy for direct communications for a wide range of different audience segments
  • experience designing and managing projects with designers to create visually appealing email templates and creative. excellent verbal and written communication skills with an ability to develop succinct, compelling email, SMS and phone script copy
  • strong technical skills with experience that would support the optimisation of direct email and SMS communications campaigns to prospective students through automation, segmentation and personalisation
  • planning and analysis skills, together with the ability to work according to strict deadlines and manage various demands
  • practical coordination skills and ability to work with a diverse group of key stakeholders on large and complex projects, and the ability to develop/cultivate productive relationships with external suppliers and consultants
  • a comprehensive understanding of the prospective student life cycle, email and SMS communications planning and documentation, industry standards, benchmarking, policies, and methodologies.
  • strong stakeholder management skills and the ability to translate briefs into direct communication journeys that help drive student recruitment objectives.


  • experience designing email marketing templates using HTML or template building software
  • agency or higher education experience 

To keep our community safe, please be aware of our COVID safety precautions which form our conditions of entry for all staff, students and visitors coming to campus. 

Sponsorship / work rights for Australia 

Please note: Visa sponsorship is not available for this position. For a continuing position, you must be an Australian or New Zealand citizen or an Australian Permanent Resident. 

Australian Temporary Residents currently employed at the University of Sydney may be considered for a fixed term contract for the length of their visa, depending on the requirements of the hiring area and the reasons for the position. 

Pre-employment checks 

Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment. 

EEO statement  

At the University of Sydney, our shared values include diversity and inclusion and we strive to be a place where everyone can thrive. We are committed to creating a University community which reflects the wider community that we serve. We deliver on this commitment through our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People, women, people living with a disability, people from culturally and linguistically diverse backgrounds, and those who identify as LGBTIQ. We welcome applications from candidates from all backgrounds.  

How to apply
Please click here to apply

Applications Close
Sunday 24 September 2023 11:59 PM 

© The University of Sydney 

The University reserves the right not to proceed with any appointment.

Job Information

  • Job ID: 70728980
  • Workplace Type: On-Site
  • Location:
    New South Wales (NSW), Australia
  • Position Title: Lead Nurture and Conversion Coordinator
  • Company Name For Job: The University of Sydney
  • Industry: Education and Training
  • Specialty: Other
  • Job Type: Full-Time

Since our inception 160 years ago, the University of Sydney has led to improve the world around us. We believe in education for all and that effective leadership makes lives better. These same values are reflected in our approach to diversity and inclusion, and underpin our long-term strategy for growth. We’re Australia's first university and have an outstanding global reputation for academic and research excellence. Across our campuses, we employ over 7600 academic and non-academic staff who support over 60,000 students. ...

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