Description

Senior Marketing Manager – Trade Marketing
SHEIKE | Sydney

At SHEIKE, we celebrate everybody and every day. With over 50 boutiques across Australia and online presence, we’re entering an exciting phase of transformation - focused on strengthening our brand, product and customer experience.

We’re looking for a Senior Marketing Manager – Trade Marketing to lead how our campaigns come to life across our store network and digital channels.

The Opportunity

Reporting into the Brand & Marketing function, this is a key role responsible for delivering SHEIKE’s Trade Marketing strategy across all customer touchpoints.
You will work cross-functionally with Retail, Buying and Design to ensure campaigns are commercially effective, brand-aligned and executed seamlessly.
This role also leads our Local Area Marketing function, with a direct report, and is key to driving store-level performance through targeted, localised initiatives.

Key Responsibilities

• Lead the end-to-end Trade Marketing strategy aligned to seasonal campaigns
• Partner with Buying, Design and Retail to bring product stories to life
• Drive in-store campaign execution across all boutiques
• Manage the campaign calendar and marketing rollout across channels
• Support coordination and direction of VM, campaign toolkits and retail communications
• Lead and develop the Local Area Marketing function
• Use data and insights to optimise campaign performance

About You

• Proven experience in a senior trade marketing or campaign role (retail/fashion preferred)
• Strong commercial acumen with a focus on driving sales outcomes
• Experience delivering campaigns across retail and digital channels
• Confident working cross-functionally in a fast-paced environment
• Proven people leadership experience
• Passion for fashion, brand and customer experience

Why Join Us

• Join a proudly Australian, family-owned fashion brand
• Great team member product discounts
• Play a key role in a high-impact, transformation period
• Strong team culture and product discounts
• Opportunity to shape how our brand shows up across a national store network

If you’re a commercial, hands-on marketing leader ready to make an impact - we’d love to hear from you.