Description

Drive impactful marketing initiatives that strengthen brand presence, engage customers and deliver measurable results. Apply now!

We’re with you

Established in 2001, Bank of Sydney is a growing retail bank that delivers delight to customers across Sydney, Melbourne and Adelaide. With just under 200 staff, our purpose is to provide genuine value to our people, customers, communities and partners through our retail, business and trade finance products.

Working with us

A Bank of Sydney we’ve proudly created a culture of community and connection where our employees enjoy:

• Delivering customer delight and genuine value to our customers
• Thriving together with passionate, like-minded peers
• Developing their skills to achieve excellence in everything
• Engaging in professional, community and social events
• Being recognised by their peers and rewarded for their efforts
• Financial benefits including discounted home loans
• Access to hundreds of online perks and discounts to counter the cost of living
• Heart-felt health and well-being resources, activities and support

About the role

This position is a maternity leave cover on a 12-month fixed-term basis. In this role you will be responsible for responsible for delivering customer communications, marketing programs and customer experience (CX) initiatives and key marketing projects that support brand awareness, acquisition, engagement and retention.

A key focus of this role is leading the implementation and optimisation of Salesforce Marketing Cloud, enabling personalised, scalable and insight-led customer communications across owned, earned and paid channels. Reporting to the Chief Marketing Officer, key responsibilities include:

Customer Communications Planning & Strategy

• Plan and deliver integrated customer communications programs that drive brand awareness, customer growth, engagement, acquisition, retention and commercial outcomes
• Own and manage the Bank of Sydney brand identity, positioning and messaging across all internal and external channels
• Develop and manage the communications calendar and channel plans, aligned to business priorities, growth objectives and regulatory requirements
• Collaborate with internal stakeholders and external agencies to deliver high-quality creative, content and messaging aligned to brand, customer needs and channel best practice
• Lead customer and market insight activity to identify opportunities to improve communications effectiveness, CX and performance across the customer lifecycle

Customer Communications Delivery & CX Enablement

• Manage end-to-end delivery of integrated customer communication campaigns across owned, earned and paid channels
• Oversee media planning and performance across key channels, including digital (paid search, paid social, display/programmatic, affiliates) and owned platforms (website, social, eDM/CRM)
• Act as the marketing lead for the implementation and optimisation of Salesforce Marketing Cloud, delivering personalised, data‑driven and scalable customer communications
• Lead the design and delivery of customer journeys and direct communications (eDM, SMS and other direct channels), transitioning CRM capability into Salesforce Marketing Cloud
• Drive ongoing improvement of digital customer experiences across owned platforms, including website and digital banking touchpoints, improving usability, conversion and customer satisfaction
• Manage campaign measurement, reporting and insights to drive continuous performance optimisation and improved customer outcomes

Leadership & Governance

• Lead, develop and engage a team of three marketing professionals
• Manage agency partners, budgets and supplier relationships to deliver quality outcomes on time and within budget
• Ensure all customer communications comply with legal, compliance and regulatory requirements

All about you

We are seeking someone with the following experience/qualifications:

• Tertiary qualification in commerce, marketing or related discipline preferred
• A strong understanding of the regulatory environment and obligations
• 7+ years’ experience in marketing communications – including customer experience, direct marketing, digital marketing/marketing, lead management, brand management, PR and sponsorships. Specifically, this would include:
  • CRM experience (preferably Salesforce lead management & Marketing Cloud)
  • Experience with digital tools such as Google Ads, Meta Business Manager, Google Analytics and SEO platforms
  • Experience with Social Media Platforms
  • Basic graphic design experience (Canva and/or Adobe Suite)

• Strong experience with marketing analytics, reporting and ROI measurement

Are you with us? - apply now!

Requirements

Apply