Description

Senior Digital Marketing Manager
LK Property Group

Most digital roles ask you to maintain. This one asks you to build.

We’re a group that moves fast, thinks big and operates across industries most companies would never dream of combining. We’ve created this role because we’re serious about our digital future and we want the right person to own it.

If you’re someone who sees the full digital picture, knows how to translate it into strategy, and thrives when there’s pace and complexity to navigate, keep reading.

About Us
Few groups move as fast or think as broadly as LK Group. Our businesses range from the National Basketball League to major retailers such as Daniel’s Donuts, luxury property development, HR and recruitment, exciting digital and technology startups and much more. We aspire to achieve success and professionalism throughout our established subsidiary companies, and within our accomplished and integrated team, to deliver an exceptional experience to clients and businesses. Today, the Group employs thousands of people across the world who are truly committed to those values.

The Role
You own digital across the group. Every channel, every campaign, every dollar of spend.

Day to day, you’ll be:

• Building and owning a cohesive digital marketing strategy that connects brand awareness, lead generation and customer retention
• Managing paid search, social, display and programmatic campaigns with precision and a focus on return on ad spend
• Leading content strategy across organic social, email and owned channels that builds community and supports commercial goals
• Owning SEO and website performance from technical health through to conversion rate optimisation
• Using data and analytics to make decisions and report on what actually matters to the business
• Managing agency and platform relationships so external partners consistently deliver to brief and to budget
• Leading and developing your team with a genuine focus on clarity, feedback and growth

This is a build and lead role. You will be setting the direction and doing the work.

Who We’re Looking For
You’re the right person if you:

• Have 6+ years in digital marketing with a proven track record across multi-channel campaigns that delivered real commercial results
• Know paid media inside out across Google, Meta and programmatic, and are comfortable owning budget and reporting on performance
• Are analytically confident and use data to make decisions, not just report on what happened
• Have led or mentored others and understand what good leadership looks like without micromanaging
• Thrive in fast-moving environments and bring calm, clear thinking when the pressure is on
• Communicate with purpose whether you are presenting to leadership, briefing an agency or developing your team

Experience with marketing automation platforms such as HubSpot, Klaviyo or Salesforce Marketing Cloud, or a background in ecommerce or agency-side work, will be well regarded.

Must Have Values
These are not aspirational ideals. They are the minimum we expect from everyone who joins this group.

Entrepreneurial Drive
You see what is possible, not just what is in front of you. You back yourself, move fast, and take ownership of outcomes.

Commercial Rigour
You understand that every dollar spent on marketing needs to earn its place. You think in results, not just activity.

High Performance Culture
You thrive where positivity is the standard, accountability is real, and the pace is high. You do not need to be managed.

Curiosity and Adaptability
You stay genuinely curious about what is changing in your field. You are energised by learning, not threatened by it.

What’s on Offer

• Competitive salary package, commensurate with experience
• A newly created role with genuine scope to shape and own
• The breadth of a diversified group with the pace of a growth business
• Real investment in your development
• Monday to Friday, Melbourne

Ready to own it?
Apply with your CV and a short note on what draws you to this role. We read everything.