Description

At Abano Healthcare, we're looking for an experienced Performance Marketing Manager to lead our paid media strategy across our trusted brands - Maven Dental, 1300SMILES and Lumino.

This is a hands-on role where you'll own paid search, paid social and performance marketing initiatives, driving patient acquisition, increasing treatment bookings and delivering measurable commercial results. You'll play a key role in building our in-house paid social capability while continually optimising campaigns, customer journeys and conversion performance.

What you'll be doing

• Develop and execute paid media strategies across Google Ads, Meta and other performance channels.
• Plan, launch and optimise campaigns to drive patient acquisition and treatment demand.
• Analyse campaign performance, optimise budgets and improve ROI, CPA and conversion rates.
• Lead creative testing, audience strategy and landing page optimisation.
• Partner with Digital, Analytics, CRM, SEO and Operations teams to deliver integrated campaigns.
• Support local practice marketing initiatives across Australia and New Zealand.
• Deliver regular reporting and insights to drive continuous improvement.