Description

THE BRAND

Born in paradise and raised in Byron Bay, Thrills is asubculture driven lifestyle clothing and fashion brand established in 2011.We’re best known for our vintage-inspired streetwear with a timeless edge,crafted for both men and women. At the core of everything we do is anunwavering commitment to sustainability, creativity, and authenticity. Wecreate with purpose, led by passion, and driven by community.

THE GIG

We are on the hunt for a Marketing Manager to join our Marketing Team in this newlycreated role, located in Byron Bay.

Reporting directly to the CEO, this role is responsible forbuilding and growing the CTC brands, Thrills Co. and Worship Supplies,through strategic storytelling, content-led growth, and effective campaignexecution.

The Marketing Manager owns the go-to-market planning and execution of all marketinginitiatives, bringing our brands to life across content, social, ecommerce, andretail channels. They will ensure marketing activity is aligned to brandobjectives while supporting customer engagement and commercial outcomes.

Working closely with the Product, Retail, and Ecommerce teams, this role will lead thedelivery of marketing campaigns and initiatives that support both brand andbusiness goals. The Marketing Manager will also provide clear direction,structure, and support to the Marketing Team to ensure successful executionacross all channels.

YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Lead seasonal and monthly Go-To-Market (GTM)planning and execution across all customer-facing channels and touchpoints.
• Develop and manage integrated campaigncalendars, launch timelines, key milestones, and execution deliverables toensure on-time delivery.
• Partner closely with Product, Retail, Ecommerce,Wholesale, Creative, and Leadership teams to align marketing activity and driveaccountability across the business.
• Lead the execution of seasonal campaigns,product launches, collaborations, events, activations, and brand initiativesthat strengthen brand presence and commercial performance.
• Own the content and social media strategy acrossthe CTC brands, ensuring a balance of brand-building and sales-driving activitywhile maintaining distinct brand identities and storytelling.
• Provide strategic direction and leadership tothe Marketing Team, ensuring clear briefs, structured workflows, and confidentexecution against priorities and KPIs.
• Maintain a deep understanding of the product,customer, youth culture, and emerging trends, using insights to inform campaignplanning, content strategy, and brand activity.
• Ensure a consistent and compelling customerexperience across retail, ecommerce, wholesale, social, and brand channels.
• Analyse campaign, channel, content, andmarketing performance, delivering actionable insights, reporting, andrecommendations to improve engagement, efficiency, and commercial outcomes.
• Manage marketing budgets effectively, ensuringinvestment supports strategic priorities, maximises return on investment, anddelivers against business objectives

TO BE SUCCESSFUL IN THIS ROLE, YOU’LL NEED:

• 5 + years’ experience in marketing, brand management or campaign coordination within retail, fashion,lifestyle or consumer brands.
• Strong understanding of retail trading cycles and seasonal launch planning.
• Strong understanding of social media platforms and the nuancesbetween them, including what content formats, tones, and behaviours perform oneach.
• Proven experience managing cross-functional projects andtimelines.
• Experience managing multi-channel marketing strategies and campaigns.
• Strong capability in CRM, lifecycle marketing, and customer segmentation.
• Experience working closely with e-commerceplatforms and digital optimisation.
• Commercially minded with strong analytical andproblem-solving skills.
• Strong stakeholder management and ability tocoordinate cross-functional teams.

WHAT WILL THRILLS GIVE YOU:

• A legendary team culture that is inclusive,supportive and always pushing boundaries
• A competitive salary package and a clear pathfor personal and professional growth
• Exceptional product discounts
• Seasonal clothing allowance benefit. We want youin our newest collections on us!
• The opportunity to shape the future of an iconicbrand that puts purpose and people first.
• A role where your contribution genuinely makes adifference

If this role sounds like you then have a browse through ourwebsite, tap into our life and culture and see what’s important to us. If thataligns with your values, click on ‘Apply Now’.