Description
Head of Marketing
- Compensation: USD$80,000 - $100,000 (approximately A$120,000 – 150,000) + bonus and cost of living allowance
- Location: Remote (global) - APAC strongly preferred for time zone overlap
- Reports to: Hugo Inglis, Managing Director. Includes Board exposure
- Scope: Build the growth engine that takes annual fundraising from $15m to $100m
- Team: Lead a team of 5-8, with immediate remit to hire.
- Start date: ASAP (allowing for notice periods etc.)
The role
This is an opportunity for the right person to create a movement. A movement grounded in sports, but elevated by human stories. HIA and RFI have the platforms, the people, and the purpose. We need the right person to take ownership over every step of our experience. To build an engine that converts participation and attention into sustained fundraising and enduring brand reputation.
HIA and our Race for Impact program already have significant reach: 430 elite athletes, 50,000 HYROX racers and 150,000 donors are all supporting some of the world’s most effective charities. The opportunity now is to accelerate our growth and scale, to deliver truly momentous impact.
The Head of Marketing will unlock the full potential of mass participation and athlete-led giving by designing and building the lifecycles that turns athletes and fans into donors, racers into fundraisers, fundraisers into donors and advocates, and first-time participants into repeat racers.
In this role you would be accountable for marketing strategy, investment and performance across acquisition, activation, lifecycle and retention. You'll connect our audiences, data, digital experience, content and partnerships into one measurable growth system, and build the team and capabilities required to scale it globally. Every funnel you fix will move real money, averting deaths from preventable illness, sparing women from violence, delivering mental health treatment, and creating better conditions for vulnerable animals.
What you will own
- End to End growth strategy & performance: marketing budget (over half of org spend next year, in the millions), channel execution, team, agencies, campaign calendar. Time and energy will be split roughly 70% Race for Impact and 30% elite athletes.
- Audience & lifecycle: optimise our current channel strategies and tactics, and drive new ones, to deliver a fully functioning marketing funnel, qualified leads, and sales pipelines.
- The Race for Impact user experience: own the racer and donor journeys, requirements, and conversion performance. Partner with our digital team to bring this to life, and our content team to amplify these experiences.
- HYROX and elite athlete activation: build a global marketing calendar that maximises the fundraising and audience value of the HYROX partnership across 80+ events. Turn HIA's 430+ athlete network into a scalable acquisition, advocacy and fundraising asset.
- Agencies and partners: own agency partnerships, from onboarding to account management, against a clearly defined book of work and outcomes. Current agencies include Two Circles and WRTHY.
- Operating tools and reporting: improve systems (AI should be front and centre) to deliver key results, and optimise the partnership relationship to ensure all assets are owned in HIA domains. Deliver automated reporting on key marketing metrics to leadership and board.
- The team and partnerships: grow your team, set its priorities, and partner closely with the Head of Brand & Creative to shape organisational strategy.
What success looks like
- 90 days: know the funnel, the numbers and the people. Have attended a HYROX race weekend, and started influencing athlete campaigns and direction of marketing team.
- 6 months: taken over and optimised the strategy. Clear team and marketing plan with measurable outcomes.
- 12 months: Double Race for Impact’s average fundraising per racer, returning racer %, and social followers, and elite athlete campaign fundraising. Completely own the vertical.
- North star: 10x Race for Impact fundraising, identify new mid-market competition partners, convert 10% of our elite athletes into our giving funds.
Compensation & Benefits
Base salary: $80,000 - 100,000 USD, (approximately A$120,000 - $150,000). This includes employer superannuation, pension or equivalent statutory retirement contributions.
Cost of living adjustment: up to 25% of base for expensive locations.
Performance bonus: Incremental % of salary, based on organisational performance.
Employment process: Depending on your location, we may engage you as a direct employee, or through an employer of record or contractor arrangement. We will discuss this through the interview process.
Other benefits:
- Fully remote, async-first culture
- Generous leave policy
- Health insurance (in jurisdictions without public healthcare)
- Equipment stipend
- Work in a mission-driven team that is in growth mode
Hiring process
We keep the process short and tell you where you are at each step.
- Application. Send the PDF described in the next section to the address it gives.
- Screening call, 45 minutes, with Paddy McCann.
- Deep interview, 60 to 90 minutes, with Marcus Daniell, on your most relevant recent role.
- Paid work trial in two sessions: a 30 minute scoping call, a short piece of real work over a few days, then a 60 minute working session with the team. AI tooling is provided and we expect you to use it.
- Two reference calls, including a recent manager.
- Offer.
How to apply:
Email marketingrole@highimpactathletes.org with a single PDF containing:
- Your CV or LinkedIn profile.
- A ~2-minute Loom video explaining why you are excited about this role specifically.
- One piece of marketing work you're proud of: a campaign you ran end to end, a funnel you rebuilt, a channel you scaled, a bet you killed and why
- A short note (3-5 sentences, not a cover letter) on how your experience sets you up for success in this role
Websites: raceforimpact.org, highimpactathletes.org.
High Impact Athletes is an equal opportunity employer. We actively encourage applications from candidates of all backgrounds, particularly those underrepresented in marketing and non-profit leadership.
Requirements
Role requirements
- Experience building or scaling a consumer growth engine through a period of significant growth (e.g. from $10m to $50m+ in revenue)
A track record owning large annual marketing budgets, and managing a marketing and/or GTM function against targets - Deep understanding of acquisition, conversion, CRM/lifecycle and retention - not simply brand or communications. Willingness to build these functions from scratch where needed
- Advanced ability to analyse data and apply insights to drive marketing innovation and growth
- Proven value extracted from agency and consultancy relationships
- Fluency with marketing systems and AI
- A bias to action, and the ability to put marketing reality in plain language for founders, board members, funders and partners
- Genuine commitment to the mission. You want your work to drive measurable benefits for other people.
Bonus points
- Mass participation sport, rights holders, or endurance events
- Consumer subscription or marketplace growth
- Charity/commercial hybrid organisations
- Built a creator or ambassador programme from scratch
