Description
About NAIF:
The Northern Australia Infrastructure Facility (NAIF) is a Commonwealth Government financier, providing concessional loans for the development of infrastructure projects in northern Australia and the Australian Indian Ocean Territories. NAIF supports projects that deliver public benefit to the north, through new jobs, regional income, business for local suppliers and Indigenous employment opportunities.
About the Role:
Are you passionate about northern Australia and ready to drive impactful engagement to elevate our brand?
As the Associate Director of Marketing and Communications, you’ll report directly to the Chief Strategic Policy and Engagement Officer and play a pivotal role in shaping the voice of NAIF. You'll be at the heart of our marketing and communications strategy, working closely with every business unit to craft compelling narratives that highlight our achievements and the exceptional value we deliver.
This role is perfect for a digital savvy creative and collaborative leader with a passion for creating powerful content across digital and social channels. You’ll be responsible for building and nurturing strong stakeholder relationships, both internally and externally, while amplifying NAIF’s digital presence through innovative and compelling communication strategies. Plus have the flexibility in being located in either Cairns or Darwin.
Your primary goal is to create engaging, validated content that resonates with our diverse audience and drives our brand forward. If you thrive on bringing people together, crafting compelling stories, and ensuring every message is meticulously crafted and fact-checked, this is your opportunity to shine and make a real impact.
Take the next step in your career—join us and lead the charge in transforming how we share our success!
In additional to this your week would include any of the following, providing great variety in your role:
- In this dynamic role, you will be at the forefront of NAIF’s communications and marketing engagement efforts, ensuring that our messaging is clear, consistent, and impactful.
- Ultimately you will be a digital specialist with considerable understanding and experience of digital and social channels including - how to enhance, analyse, and use paid media to optimise channel performance.
- Your leadership will extend to managing the development of collateral and content, overseeing the processes by which NAIF ensures accuracy and secures necessary approvals. As a leader, you’ll mentor and guide one direct report, with a strong emphasis on their professional growth and development.
- You’ll be instrumental in promoting NAIF’s presence at conferences, supporting our attendance and sponsorship efforts. Additionally, you’ll take the lead in organising and managing a series of webinars, designed to highlight NAIF’s expertise and position us as an innovative financier and solutions provider.
- Maintaining the NAIF website will also be under your responsibility, so SEO and SEM experience will be essential along with ensuring it remains up-to-date and working with the Chief Strategic Policy and Engagement Officer on future development strategies. Your strategic input will be essential in preparing briefing documents for the Board, Minister’s Office, the Department, the Office of Northern Australia, and the NAIF Executive.
- You’ll help gather information to support responses to media inquiries and information requests from the Minister’s Office, and Federal Government agencies, serving as a point of contact at times. You’ll help gather information to support NAIF’s preparations for Senate Estimates, assisting in the creation of briefing documents and responses to Questions on Notice. Your research and analytical skills will support our efforts, particularly in relation to stakeholder engagement research and understanding our audience needs, along with analysing our digital channel performance.
- Finally, you’ll provide crucial support to the Stakeholder Relations and Communications Team and the Chief Strategic Policy and Engagement Officer, ensuring input and delivery of the Stakeholder Engagement, Communications and Marketing Strategy annually.
Our Culture:
At NAIF, we are driven by our purpose, values, and commitment to inclusion. We foster a collaborative and supportive work environment, valuing the growth and development of our team members. We offer opportunities for professional development and prioritise providing a safe and inclusive workplace.
If you are passionate about driving positive change and contributing to the sustainable growth of northern Australia, we invite you to join our team.
In addition to being based in Cairns, or Darwin you will be rewarded for your contributions and be provided with an attractive remuneration package. Flexible work options are provided including being able to work from home up to 2 days per week.
Requirements
About you:
- Considerable understanding and experience of digital and social channels to optimise channel performance.
- Strong written, communication and presentation skills to support reporting requirements.
- Highly organised with the ability to be responsive and coordinate responses to numerous tasks simultaneously.
- Excellent written, communication and presentation development skills as well as research skills to be able to verify and write engaging content relevant for different audiences.
- A general understanding of the machinery of government and the workings of the Minister’s Office.
- Sound judgement and strategic insight, combined with a pragmatic approach.
- Rigorous and disciplined analytical processes with ability to probe into important details. NAIF’s policy and financing pipeline will often include exceptionally complex and nuanced issues.
- A high degree of personal trustworthiness, discretion and integrity and a social media ‘cleanskin’
- An ability to work under pressure in a fluid and rapidly changing environment, as well as part of a small collaborative team.
- A self-starter who manages own work and prioritises tasks.
- Ability to cope with ambiguity and with a high level of external scrutiny.
- Ability to respond to urgent public matters, which may arise outside of usual working hours.
- Minimum of 8-10 years of experience in marketing and communications with a focus on digital, preferably within the government sector.
- Desire to work out of either Cairns or Darwin