Description

About EDU

EDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide:

Australian Learning Group (ALG): VET provider for international students. Learn more about ALG.
Ikon Institute of Australia (Ikon): HE provider for domestic and international students. Learn more about Ikon.

About the Role

The Partner Marketing Manager is responsible for developing and executing strategic marketing communications and campaigns aimed at education agents, placement partners, pathway providers, and other key external stakeholders that support our student recruitment and placements

This role will strengthen partner engagement through targeted campaigns, digital communications, events, and collaborative marketing initiatives—ensuring consistency in messaging and brand positioning across both domestic and international markets.

Key Responsibilities

• Develop, manage, and execute marketing strategies and communications targeted at education agents, placement partners, and pathway providers to drive student recruitment and successful placements.
• Create, update, and distribute comprehensive marketing toolkits for agents and partners, including promotional collateral, brand guidelines, course brochures, FAQs, digital assets, and campaign materials.
• Plan and execute digital partner communications, including EDM’s (Hubspot & Mailchimp), Webinars & event invitations, campaign launches, scholarship announcements & key date reminders, as well as partner-specific landing pages.
• Collaborate with the digital marketing manager and external agency partners to track performance and engagement metrics (open rates, click-throughs, etc.), using data insights to refine and optimise communications.
• Support the planning and execution of partner and agent events.
• Coordinate logistics, marketing collateral, invitations, follow-up communications, and partner engagement tracking.
• Plan and implement collaborative, co-branded marketing campaigns with agents and pathway partners, ensuring campaigns align with brand guidelines and support mutual recruitment objectives.
• Working with Head of Marketing to review, edit, and provide feedback on marketing support proposals submitted by partners.
• Monitor agent and partner websites, social media channels, and marketing collateral to: ensure accurate representation of Ikon and ALG courses, campuses, and branding. Work with partners to maintain up-to-date and brand-aligned materials across all platforms.
• Regularly report on campaign performance and marketing support activities, offering insights and suggestions for continuous improvement

Skills & Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3+ years’ experience in marketing, partner/agent marketing, or communications—ideally in the education, student recruitment, or placement sectors.
• Strong understanding of international education markets, agent ecosystems, and pathway provider networks.
• Demonstrated experience planning and executing events and/or webinars for partner audiences.
• Experience supporting or managing co-branded marketing proposals and campaign deliverables.
• Proficiency in marketing tools including CRM systems (e.g., HubSpot), email platforms (e.g., Mailchimp), and content management systems.
• Strong relationship-building skills with the ability to manage external and internal stakeholders.
• Analytical and data-driven mindset with experience interpreting campaign performance and improving outcomes.

Why Join us?

A supportive team - When you work with us, you’re not just a team member—your part of a supportive community that lifts each other up, values every contribution, and thrives on mutual respect.

Career progression - Here, you’ll find an environment where your ideas matter, your growth is prioritized, and you’re empowered to do your best work—because when we succeed, we do it together

A positive and fun work environment- Work should be more than just a job—it should be an experience you enjoy!

Daily breakfast supplied - We believe that a positive and fun work environment starts with the little things, and what’s better than breakfast?

Training and Development opportunities - Professional development allowance available to invest in your future & help you stay at the forefront of your field

Diversity & Inclusion - We celebrate diversity and are committed to reflecting Australian society to better serve our students. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, sexually and gender diverse people, and individuals of all ages.

Next Steps

Apply online or send your resume and cover letter to kelly.white@edu.com.au.
Only applicants with the right to live and work in Australia will be considered. Shortlisted candidates will be notified.

We look forward to receiving your application and potentially welcoming you to our team!

To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact The Team at EDU Holdings on , quoting Ref No. 1247083.