Description

The Role

The Marketing Coordinator supports the day-to-day delivery of marketing activity for Jackalope Hotel, Doot Doot Doot, Rare Hare, Rare Hare Wines, Jackalope Spa and Flaggerdoot. This role plays a key part in bringing Jackalope’s distinctive blend of art, design, dining and storytelling to life across digital and physical touchpoints.

Working closely with the Director of Marketing and Content Manager, the Marketing Coordinator assists in executing campaigns, maintaining digital channels, updating brand collateral, responding to daily marketing needs across the business and identifying opportunities to enhance the guest journey and drive revenue.

For the right candidate, Jackalope is happy to explore either part-time or full-time options for this role.

Duties, responsibilities and deliverables

• Work with the Director of Marketing to support seasonal priorities and commercial objectives across the Jackalope Group.

• Support with the scheduling of social media activity across Jackalope, Doot Doot Doot and Rare Hare channels.

• Manage day-to-day community engagement across owned social platforms, nurturing and growing audiences while maintaining brand tone and consistency.

• Along with the Marketing Team, plan and schedule electronic direct marketing (eDM) communications in line with the approved content calendar.

• Ensure each website displays accurate, up-to-date information and is aligned with brand standards.

• Assist in the preparation of sales decks and on-property marketing collateral.

• Support the Director of Marketing with developing and delivering campaigns that drive accommodation occupancy, restaurant bookings and wine sales.

• Identify opportunities for customer acquisition and growth, contributing executional plans from a digital first perspective.

• Assist in the preparation of reports, analysing performance and ROI across marketing activity.

• Use analytics and insights to support data-driven decision-making and provide recommendations for optimisation.

• Undertake other duties as directed by the Director of Marketing.

Key Qualifications and Skills

• Minimum 3+ years’ experience in marketing, digital marketing or a related role.

• Strong communication and storytelling skills, with a passion for hospitality, food and wine.

• Creative capability, including capturing lo-fi content, executing basic design tasks and understanding brand and design principles.

• Solid digital marketing knowledge, including best practice across social media, eDMs and websites.

• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), social media scheduling tools, Google Analytics and CMS platforms.

• Strong analytical and commercial mindset, with experience using data to inform decisions and reporting.

• A proactive self-starter with the ability to work independently and manage projects and tasks autonomously as well as collaboratively.

• Excellent organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

If this role sounds like a good fit for you, we’d love to hear from you - please apply and attach a covering letter outlining your interest in the role.