Australian Marketing Institute

anager, Lead Nurture and Conversion

University of Sydney
2006, New South Wales (NSW), Sydney
10 days ago


  • Full time continuing role within the University’s Sydney Future Students team
  • An exciting opportunity to manage large-scale digital and direct communications plans to effectively engage with prospective students from enquiry through to conversion
  • Help the University of Sydney to meet its student recruitment targets
  • Base Salary $127K + 17%

About the opportunity

The Manager, Lead Nurture and Conversion will provide overall program management and guidance to implement the Sydney Future Students lead nurture and conversion plan across international and domestic markets. Working with the Director, Faculty Partnerships and Recruitment Services and Senior Leadership team, the Manager will conceptualise, plan, create and implement a coherent and consistent direct marketing approach which provides an integrated journey from first enquiry to commencing enrolled student.

This dynamic role will see you combining your skills in direct marketing and student recruitment, including customer journey mapping, email campaign execution, data and customer relationship management (CRM) software to ensure prospective students receive the right information at the right time. You will collaborate with key student recruitment stakeholders to develop and ensure the delivery of an annual, large-scale direct communications plan and lead nurture and conversion schedule.

About you

The University values courage and creativity; openness and engagement; inclusion and diversity; and respect and integrity. As such, we see the importance of recruiting talent aligned to these values and are looking for a Manager, Lead Nurture and Conversion who has:

  • extensive experience in and detailed knowledge of digital and direct marketing strategy and execution
  • extensive experience in conceptualising digital client communications aimed at diverse markets
  • outstanding project management skills with exceptional attention to detail and an ability to simultaneously manage competing deadlines
  • extensive knowledge and experience using email platforms like Campaign Monitor and Mailchimp with an ability to guide process improvements and innovations in relation to automation, segmentation and personalisation
  • detailed understanding of other direct communications touchpoints with the capacity to conceptualise and implement innovative lead nurture and conversion initiatives
  • exceptional communications skills to write, review and edit campaign copy
  • outstanding analytical skills, with a curiosity to deliver new insights and recommendations about prospect behaviour and engagement
  • experience using and reporting through Customer Relationship Management platforms.
  • experience ensuring data integrity and knowledge of data privacy policies and regulations
  • has a successful track record of maintaining positive stakeholder relationships and teams to ensure high levels of customer service

The successful candidate will need to work closely with Marketing and Communications, Student Administration Services and other relevant University portfolios to ensure an integrated approach to student lead nurture and conversion communications.

Sponsorship / work rights for Australia

Please note: Visa sponsorship is not available for this position. For a continuing position, you must be an Australian or New Zealand citizen or an Australian Permanent Resident.

Australian Temporary Residents currently employed at the University of Sydney may be considered for a fixed term contract for the length of their visa, depending on the requirements of the hiring area and the position.

Pre-employment checks

Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.

EEO statement

The University of Sydney is committed to diversity and social inclusion. Applications from people of culturally and linguistically diverse backgrounds; equity target groups including women, people with disabilities, people who identify as LGBTIQ; and people of Aboriginal and Torres Strait Islander descent, are encouraged.

How to apply

For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact Liz Mackinlay Recruitment Operations, on 0422 994 254  by email to  

Please click here to apply

Closing date for applications

11.59pm, Friday 10 September 2021

© The University of Sydney

The University reserves the right not to proceed with any appointment.

Job Information

  • Job ID: 58623800
  • Location:
    2006, New South Wales (NSW), Sydney
  • Position Title: anager, Lead Nurture and Conversion
  • Company Name: University of Sydney
  • Industry: Education and Training
  • Specialty: Management & Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite

Since our inception 160 years ago, the University of Sydney has led to improve the world around us. We believe in education for all and that effective leadership makes lives better. These same values are reflected in our approach to diversity and inclusion, and underpin our long-term strategy for growth. We’re Australia's first university and have an outstanding global reputation for academic and research excellence. Across our campuses, we employ over 7600 academic and non-academic staff who support over 60,000 students. ...

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