Description

25th March, 2026

About CTM
CTM is a global award-winning provider of innovative and cost-effective travel management solutions to the corporate, events, leisure and loyalty travel markets. CTM provides personalised service excellence with client-facing technology solutions in offices all around the world, including New Zealand, Australia, Asia, North America and Europe with over 3000 employees and growing.

At CTM, our people are our greatest asset. We are a team of collaborative, innovative and future-focused professionals we work with the company's values in mind; Connect, Deliver and Evolve.

About the role
The Advocacy Marketing Manager is responsible for building and scaling a customer advocacy program that drives measurable growth. Reporting to the Global Head of Customer Growth Marketing, this role transforms customer success into high-impact proof that accelerates pipelines, increases win rates, and supports expansion.

You will identify, develop, and activate customer stories across the full go-to-market motion, embedding proof into sales cycles, marketing programs, and customer engagement strategies. This role goes beyond content creation, owning the strategy, delivery, and performance of advocacy as a core revenue driver.

As a key member of the Global Customer Growth Marketing team, you may be required to work across time zones from time to time.

Skills

• Proven ability to influence and collaborate across multiple business functions, including Sales, Marketing, and Customer Success.
• Strong commercial acumen, with a focus on driving measurable business impact.
• Delivers marketing assets accurately, on time, and aligned with strategy.
• Understands customer needs and has strong relationship building skills.
• Tracks and reports on KPIs, pipeline contribution, and program ROI.
• Flexible in a fast-paced environment, demonstrating initiative, creativity, and ownership from concept through to execution.
• Identifies opportunities to optimise campaigns, processes, and engagement.
• Learning & Growth Mindset: Eager to adopt new tools, techniques, and marketing best practices.

Experience

• 5+ years’ marketing experience (or relevant)
• Strong storytelling and writing ability • Ability to simplify complex ideas into clear narratives
• Experience creating B2B content (case studies, sales assets, etc.)
• Excellent stakeholder management (CS, Sales, Marketing)
• Strong communication and relationship-building skills
• High attention to detail and ability to manage multiple projects

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